Fashion & Beauty
Launch of amanté SS18 Collection
Flower Power Meets Lingerie Innovation: amanté’s Spring/Summer Collection breaks the mould
Swatches of colour, bold innovation and floral fusions took centre stage at the launch of amanté’s new Spring/Summer collection. Deriving inspiration from floral themes, the leading intimate wear brand’s highly anticipated Spring/Summer collection highlights the fun and vivacity of summer and the colourful exuberance of spring through its latest line.
The new collection featured two lingerie innovations and firsts in Sri Lanka, showcasing amanté’s specialized expertise in lingerie design. The brand unveiled ‘Summer Switch’, its first ever reversible bra which offers two looks in one. With detachable straps, a floral design on one side and a solid colour on the other side, the bra offers stylish versatility and multiple looks just in time for the season.
‘Flawless’ was the second innovation of the range, which features a moulded galloon lace on the cup, offering a smooth seam-free lace finish. ‘Caress’ features a full cover wired bra and bikini brief in a subtle nude tone with contrasting inky floral accents accurately positioned using placement printing. The ‘Daisy Lift’ style also is a new addition to the line, providing push-up support with a trendy silhouette while ‘Floral Spell’ offers a non-wired option with floral motifs for optimum comfort and summer style. All designs come with matching briefs ranging in style from bikinis and vanish bikinis to hipster and even full briefs leaving customers spoilt for choice. Floral Cocktail was showcased at The Re.pub.lk in the presence of friends of the brand.
“amanté’s new collection is a celebration of femininity and the Spring/Summer seasons. What sets this collection apart is its innovation quotient – our Design and Development team’s offering to our loyal clientele blends cutting edge design and styles, pushing the boundaries for lingerie in line with the changing needs of our customers. The collection brings playful motifs and lingerie innovation to the forefront without compromising on style and function,” explained Niranjan Wijesekera, CEO MAS Brands.
amanté is hailed as the first Sri Lankan brand to design intimate wear celebrating the silhouettes of South Asian women. ‘Floral Cocktail’, amanté’s Spring/Summer collection is available at leading retail outlets island wide. Customers at the flagship amanté boutiques at the Racecourse Mall, Colombo 07 and Kandy City Centre, can avail a personalized shopping experience and seek the expertise of amanté’s fit consultants to choose the perfect size and fit. ‘Floral cocktail’ is also available online at www.amantelingerie.com with island wide shipping and delivery.